Casellula is an amazing, tiny, cheese and wine stop in Hell’s Kitchen.  When you’re craving a delightful glass of wine and a taste of over 40 handmade cheeses from around the world, then you need to fly to New York and visit Casellula.  Their logo needed to evoke the spirit and loyalty that did Elaine’s in it’s heyday.  It’s homey yet sophisticated atmosphere is reflected in their branding experience.